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Focused on Your Behalf

We like to pay attention to what's going on in the rapidly evolving worlds of technology and process innovation. Below are just a few of the emerging concepts, words of wisdom from industry thought leaders, and knowledge sources that we keep our eyes on and like to share with our clients.
  • Scott Brinker's Chief Marketing Technologist blog champions the intersection of marketing, technology, and management -- a 'movement' we heartily support. His annual Martech 5000 provides a mind-blowing graphic of the marketing technology landscape -- 2019's version is up to a whopping 7,040 solution offerings. 
  • The Marketing Profs online community offers valuable insights for improving use of marketing automation. We recommend joining this free community for articles such as How Lead Management Pays Off: B2B marketers who develop consistent lead-management processes — along with careful investments in automation — achieve stronger, more qualified sales pipelines, and 12-Step Guide for Driving Marketing Action With Data. 
  • We love reading Avinash Kaushik’s Occam’s Razor blog (and the principle behind it). We all can benefit from increased clarity in our business practices…for example the classic post about using the “So What?” test to determine if your marketing KPIs are really the web analytics metrics that matter.
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