How We Help
Synergy helps clients align marketing and technology to ensure that operations support business goals and that organizational transformation leads to optimized results.
We've advised on and aligned numerous B2B, B2C, and nonprofit initiatives over the last couple of decades. Our primary services for capacity building and capabilities optimization include technology selection and implementation management, business process design, team facilitation, data management, change management, and strategic advising. Areas of specialization include Demand Gen, lead generation, customer experience management, campaign strategy and planning, customer journeys and CLM, sales-marketing alignment, nonprofit CRM, and case management.
Synergy consultants bring an objective perspective to common business challenges, and provide practical, actionable guidance to executives, organizations, and teams in transition.