Synergy Business Solutions is continually monitoring and evaluating new technologies, industry innovation, and process approaches. Below are just a few of the emerging concepts, words of wisdom from industry thought leaders, and information sources we keep our eyes on.

• Synergy helps clients overcome issues like those expressed in the forthcoming book “8 Things Business Hates About IT” — all businesses and IT departments can learn from the “rants” cited in this excerpt.
• The Marketing Profs online community offers valuable insights for improving use of marketing automation. We recommend joining this free community for articles such as How Lead Management Pays Off: B2B marketers who develop consistent lead-management processes — along with careful investments in automation — achieve stronger, more qualified sales pipelines,* and 12-Step Guide for Driving Marketing Action With Data.
• We love reading Avinash Kaushik’s “Occam’s Razor” blog (plus we love the principle behind it!). We all can benefit from increased clarity in our business practices…for example a recent post about using the “So What?” test to determine if your marketing KPI’s are really the Web Analytics metrics that matter.

* According to interviews conducted by Forrester Consulting